AIDA Model In Copywriting

What Is The AIDA Model

  1. You get attention with your ad or sales copy, followed by interest once prospects start reading/watching/listening to your message.
  2. Once they’re interested, you lead them to the desire for your product.
  3. They take action by buying your product.
  4. And then you get loyalty and repeat business with the customer over time as they form an emotional bond with your brand.

How To Apply AIDA in Digital Marketing

Benefits of using AIDA Model

Best practices of using AIDA Model




AIDA and AI writing assistant



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store