The pandemic period has put companies whose activities are connected with offline services in difficult conditions, and has created certain preferences for players in the online business. The role of "numbers" is increasing, and companies need office buildings with powerful information and telecommunications stuffing.

An effective approach is to create a new format of urban space - so-called "digital real estate". This is the same commercial real estate, but combined with a data center in one complex. In such projects, special attention is paid to IT equipment and cloud solutions.

According to JLL analysts, data centers are becoming "hidden stars" of the real estate market. For example, in Frankfurt am Main there is the DE-CIX data center - the largest Internet traffic exchange point in the world with a maximum throughput of more than 9 Terabits per second. Since signal latency is a function of distance, all prospective companies want to be as close to this point as possible. Having a data center in an office building ensures fast data transfer with minimal signal delay and the ability to handle large volumes of information, which is critical for companies transitioning to digital.