What is UGC (user generated content)? And how does it affect online store sales?

UGC stands for User-generated content. This is any content that was created, published and/or sent by the audience of a particular brand. UGC includes any user activity: reviews, comments, reviews, photos and even videos.

In many cases, UGC is the most effective content for brands.

Instagram remains the primary UGC platform for many brands. Users create and publish posts with information about your online store, introducing their audience to the products or services offered. You can also share this content with your audience, increasing their loyalty.

The beauty of UGC is that it benefits both parties, both the brand and the audience. Thanks to UGC, the online store constantly receives updated content, which you essentially don’t need to spend either time or money generating. Its authors are your clients. You, as a representative of a product or service, only need to directly or indirectly motivate them to create and distribute it, and then competently use the material on your resources.

In addition, with a high level of user content, the cold audience’s trust in the brand increases, since the views of ordinary people are very important to them, and not the information presented in advertising. People love to resonate with other…